Lidl overtakes Waitrose as UK shoppers turn to discounters

Lidl overtakes Waitrose as UK shoppers turn to discounters

German chain is fastest-growing grocer and reaches 5.2% market share as ‘big four’ supermarkets increase sales but lose share Lidl has overtaken Waitrose to become the UK’s seventh largest grocer as increasingly cash-strapped shoppers turn to the discounters. The German discount chain reached a new market share high of 5.2% … More

Source: Russian Trade Delegation